A high conversion rate means your website is performing well. For instance, if your website goal is to drive leads, you should focus on the conversion rate, or how much your website can convert visitors into leads. It’s easy to get confused with the variety of reports modern analytics tools offer, so you have to know which among these are important to your business. In other words, identify the metrics that matter. Not to bombard you with marketing jargons, but I believe KPIs (key performance indicators) is now a need-to- know. But there are other significant engagement steps you may want to track, like email subscriptions, content downloads, video views, contact form submissions, live chat interactions, and the like. For most businesses, the endgame is to increase revenue.
How will you measure if you don’t know what to measure? So first, you need to identify your website’s goal. There are also paid tools like Kissmetrics, which effectively measures website engagement, Hubspot, a one-stop, marketing automation tool, and Crazy Egg, which measures certain types of user behaviour. It will give you almost everything you need to know and lets you set up custom reports. All you need to do is to put the Google Analytics code on your website to get it to start tracking. Google Analytics is the best free tool in measuring website traffic and a good starting point for measuring your website’s performance. First, you need to understand what you’re measuring, why you’re measuring it and how you can use your learnings to improve your website’s performance.
But believe it or not, measuring your website’s performance is really not rocket science. Metrics, traffic, analytics-they do sound scary. You don’t know which pages get the most visits. You have no idea which of your content works best. You don’t know how well or badly your website is performing. Without measurement, everything becomes a guessing game. That’s because many don’t bother to measure. It’s unbelievable just how many businesses can’t answer this simple question.
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